Top 5 iOS Beauty Retail Apps in Russia: Q2 2025 Performance

In the second quarter of 2025, the top beauty retail applications on iOS in Russia showed varied performance trends. According to Sensor Tower data, these apps experienced fluctuations in downloads and active users, with no reported revenue.

Gold Apple: beauty store saw weekly downloads peaking at around 50K at the beginning of April, before gradually declining to approximately 37K by the end of June. The app maintained a strong weekly active user base, starting at 2.5M and closing the quarter just under 2M.

ЛЭТУАЛЬ: косметика, парфюмерия experienced a peak in weekly downloads at 42K in early April, followed by a steady decrease to about 29K by quarter's end. Weekly active users began at 860K, dipping to approximately 700K by late June.

РИВ ГОШ: интернет магазин recorded downloads starting at 14K and decreasing slightly to 10K towards the end of June. Active users fluctuated, beginning at 220K and ending at 170K.

Подружка: магазин косметики had a modest download range from 10K initially, reducing to around 9K by the quarter’s conclusion. Active users showed a noticeable increase in mid-quarter, peaking at 157K before settling at 110K.

ILE DE BOTE - Beauty & Fashion maintained a low download volume, starting at 3K and ending at 2K. Active users showed a slight recovery in June, closing the quarter at 32K.

These insights highlight the dynamic nature of the beauty retail app market in Russia. For more detailed analyses, visit Sensor Tower's platform.